Google is expanding the AI layout for the video industry. According to the Wall Street Journal, Google invested approximately $75 million in independent film company A24, which will cooperate around the production and distribution of tools. A24 Prominently known for his work, such as Mechanical Kiki, was also the first time that Google had joined the company.
It's not about making movies.
The parties indicated that the direction of cooperation was to help produce and distribute films rather than to produce the whole film directly. A24 Partner Scott Belsky stated that the tools would preserve creative control as much as possible and support director and film production processes.
A24 Labs is already prototyped
A24 Labs, the Technical Sub-Citizen, is already developing an AI auxiliary lens tool to identify potential production problems prior to opening. Eli Collins, Vice-President of Google DeepMind Products, also indicated that technological breakthroughs often come from handing over tools to the most experienced people in the industry.
Hollywood's still arguing, AI.
This collaboration is taking place at a time when Hollywood continues to discuss the generation of AI. After the 2023 writers and actors strike, the industry's dispute over AI training, use and copyright boundaries remained unresolved. Google has also invested this year in artist AI training projects and has launched tools for creative industries.