Deezer introduced the new feature Remix Lab on Wednesday, allowing users to mix songs with the consent of the original author and the copyrighting party. According to the platform, artists are paid for each time the relevant mixer works are played.
Open in France first.
Remix Lab is currently available only on some French artists' pages. Users can directly use tools to adjust the rhythm, add commingling or change songs to different styles in their application.
Pierre Trochu, Director of Deezer Products, said that the tool was not an AI-based auto-generated tool, but was done by a platform-enabled editing tool. By contrast, YouTube allows creators to mix an AI tool, and Spotify has partnered with the Globe Music Group to launch an AI to generate a song and mix.
The platform emphasizes the involvement of artists
Chief Executive Officer Deezer Alexis Lanternier said that this function was designed to involve fans more deeply in creation, while retaining the participation and authorization of artists. According to the company, this is also its consistent emphasis on the product orientation of copyrights and returns of proceeds.
Deezer has also recently launched a tool to identify AI-generated songs and remove them from the list of recommended and edited songs. The company's attitude to AI music is clearly more cautious than that of a number of fluent media platforms.
There'll be a Mixing Game.
At present, some songs by French artists Céline Dion, Alain Souchon, Alonzo, Ronisia, Mosimann, Tiakola and Zaho are available for mixing.
Users can also register for Deezer Club. The winning piece will be released in early September and will be added to the special song list. The winners will also receive Deezer Purple Door tickets for the event and the artists' side.