Microsoft announced that the Xbox host would be raised globally as of 1 August, while the 2TB version would be discontinued. Just hours ago, apples also announced an upward adjustment in the price of multiple hardware products. The continuous actions of the two companies show that the AI-led chip demand is transmitting to consumer electronic terminals.

According to Microsoft, this rotation price is mainly related to increased memory and mainframe storage costs. The company stated that the associated costs had risen to more than 2.5 times the previous level and warned that by the fall of 2027 the price could have doubled further.

Global price adjustment effective 1 August

Based on the new prices announced by Microsoft, the 512-GB model was revised upwards by $100, the 1TB model by $150, with some of the high-compatibility versions increasing even more.

  • Xbox Series S 512GB: $399 to $499
  • Xbox Series S 1TB: $449 to $599
  • Xbox Series X 1TB Digital: $599 to $750
  • Xbox Series X 1TB Disc: $649 to $800

It's Microsoft going up again in less than a year on the United States market. Last October, the company made a rotation price.

AI needs to push the chip up.

According to the article, as technology companies continue to add larger AI systems, the demand for high-end memory and storage chips has increased significantly, resulting in a tight supply chain, and cost pressures have begun to spread to more hardware items.

This means that the impact of AI ' s heat surge has gone beyond the data centre and cloud computing infrastructure and has begun to be reflected in the electronics that consumers routinely buy. The increase in apples and Microsoft prices on the same day further reinforces this trend.

Microsoft provides a phased and low-cost programme

To mitigate the impact of price increases, Microsoft also emphasized that low-cost purchasing channels would be expanded. According to the company, new schemes are being advanced to provide used or used mainframe products at lower prices.

In terms of marketing arrangements, the purchase of eligible Xbox hardware through Microsoft stores will make it easier to obtain “buy-on-pay” services; a phased programme of up to 12 months with an annual interest rate of 0 can be requested for the purchase of eligible products in the Amazon.

At the same time, Sony has also raised the sale price of PS5 Digital, which is significantly higher than the initial offer. Nintendo raised Switch 2 in a relatively small amount, but reports suggest that there may also be pressure to continue price adjustment in the future.