KuCoin announced a cooperative relationship with UAE Team Emirates-XRG and a unique interest in the encrypted currency exchange, block-chain trading platform and encryption wallet service category. The parties did not disclose the amount of the cooperation, but the brand show would cover a variety of vehicle fleets during the Ring Law period.
It's the first time you've seen the ring.
Cooperation will be made public for the first time during the Ring of France Bicycling in 2026. According to the arrangement, KuCoin ' s brand logo will be on motorcade buses, guaranteed vehicles and accompanying vehicles for a total of three weeks.
KuCoin bet sports exposure
CEO KuCoin BC Wong stated that the company wished to use this collaboration to strengthen its brand presence in the global audience. At the same time, KuCoin stated that the discipline, collaboration and trust embodied in the Ring of Law coincided with its idea of building a digital asset infrastructure.
Follow-up cooperation remains to be announced
UAE Team Emirates-XRG is a strong team in the field of professional bicycles, including Tadej Pogačar, a champion of the Ring of Law. KuCoin also indicated that further cooperation between the parties and Pogačar would be announced later in the season, but no details were currently disclosed.