Google starts to adjust the tags for AI generation content. The company announced that, in the future, users could remove visible watermarks from pictures, videos and music without affecting the invisible Syndid watermarks and metadata associated with the C2PA standard.

Visible watermark to optional

This feature will first cover the Nano Banana, Omni and Lyria models. Josh Woodward, Vice President of Google Gemini Operations, said that the switch would appear in Gemini and the video-editing tool Flow, and Seach 's support would then go online.

According to Google, the user can decide whether to show visible watermarks in the " Media Watermark " option in the settings. This function will be extended over the next few days.

Keep two layers of identifying information

According to Google, the adjustment was made to balance the freedom of creation and content recognition. Visible watermarks may also affect the professional production and creative use of scenes, although they help to point out the source of content.

Even if the visible watermarks are closed, the system retains two types of identifying information: the invisible Syndid watermark and the C2PA-based metadata.

  • SynthID: Invisible tags in embedded content
  • C2PA: Industry standards for recording sources and editing information
  • Search: Follow-up will support relevant identification capabilities

Google Sync Open Source Authentication Library

Google states that the user can still judge whether a picture is generated by AI by Gemini or Saarch. This means that the company has not abandoned retroactivity, but has shifted its focus from visible markings to more appropriate technical options for platform and tool identification.

In addition to product adjustments, Google has opened a new library called Credentio for developers to embed local certification mechanisms in their applications. This means that external applications can also access the verification capability of relevant tagging information.

Additional information:Prior to the release of the update, Anthropic had been the subject of discussions about the introduction of watermarks into Claude ' s text and document, which were considered relevant to EU regulatory requirements. By contrast, Google placed more emphasis this time on the route of “an optional, bottom-identified retention of visible marks”.