Peacock announced the price of the full-flow media subscription programme, which was the fourth increase in the platform in nearly four years. The company indicated that the adjustment would be used to maintain the viewing experience, enhance market competitiveness and continue to expand different types of content.
There have been successive increases in recent years.
Peacock has continuously adjusted subscription prices in recent years. Its last round of price increases took effect in July 2025, when the prices of the tranches were increased by $3. Following the most recent adjustment, the platform has completed four price increases in four years at a pace close to that of a stream of media service providers such as Netflix and HBO Max.
AI continues to expand.
At the same time, Peacock has been replenishing new functions in recent months. The platform had previously launched an AI-driven "Bravoverse" vertical video stream, with content from clips such as The Real Housewives and Vanderpump Rules, which were mainly aimed at mobile phone viewing.
Peacock is also promoting a live broadcast of sports events. This feature will be tailored using real-time AI images to fit the mobile phone screen so that users can view the live contest in a vertical mode.
Add two interactive games
In addition to video functions, Peacock recently launched two Suspicious Interactive Games, Law & Order: Clue Hunter and Public Eye. Both products are from the AI Game Starter, Wolf Game.
From the information currently disclosed, Peacock is increasing subscription prices while continuing to add AI-related functionality and interactive content to enhance platform differentiation and user time.