According to information sources quoted by Bloomberg, Apple recently downsized more than 200 jobs, involving Siri, Vision Pro and the team responsible for integrating AI into the equipment experience. This round of adjustments shows that apples are reallocating resources and shifting the focus to the new AI projects and new hardware.

The Vision Pro team is about 100 less

According to the source, about 100 of the positions in this reduction were from the Vision Pro team. There are about 100 other positions from the Siri team, as well as a team called Intelligent Systems Exchange, which is primarily responsible for integrating AI capabilities into apple equipment.

In terms of the distribution of personnel, the adjustment was concentrated on several product lines in which apples have invested more in recent years but are still in transition. Vision Pro has been facing a slowdown in the pace of the market since its launch, and Siri is considered to be a key element in the upgrading of Apple AI.

Apple claims to synchronize new jobs

Apple confirmed to Bloomberg about the layoffs. The company indicated that it was driving business evolution to provide users with better experience. Apple also stated that new posts would be created during the round, but that some of the existing posts would also be affected.

Current indications suggest that this is not simply a cost reduction, more like an organizational reorganization around product and technology routes. Apple did not further disclose the specific direction of the new posts, nor did it provide details of the follow-up arrangements for the affected teams.

AI, the pressure of transition continues.

Apples are now in an unstable transition period. On the one hand, the company is trying to improve its position in the AI field; on the other hand, the shortage of memory resulting from infrastructure development has pushed up the production costs of its flagship products.

This means that apples not only fill AI capacity with software and equipment, but also cope with supply chain and hardware cost pressures. This staffing adjustment reflects the fact that the company is moving resources for the next phase of the AI product.