Bluesky continues to add video. According to the company, the platform has supported the uploading of videos for up to 10 minutes, while increasing the maximum size of individual files to 300MB and the speed of uploading about 2 to 3 times higher than previously.
This adjustment means that Bluesky ' s video capacity is beginning to extend to a much longer content and that the product form is even closer to the mainstream short video and social platform. For creators who wish to publish complete presentations, podcasts or longer primary content within the platform, the threshold for use has decreased.
Synchronization of file ceilings
- A single video of up to 10 minutes
- Single upload file ceiling of 300MB
- Upload speed up about 2 to 3 times
Higher capacity caps and faster uploads mean that longer video posting experiences on both the mobile and the web end will be smoother and will also help to reduce the impact of compression and waiting times.
AT Protocol application will also benefit
This change is not only about Bluesky's main application. Since Bluesky is built on AT Protocol, other applications operating on the basis of this protocol will also provide longer video content.
According to the report, applications such as Bluescreen, Reelo and Skylight may have benefited from this update. In other words, this adjustment will not only be a single product functional upgrade, but will also extend to other client and content applications in its bottom-up protocol ecology.
The platform is seeking to increase its activity.
In a competitive environment, Bluesky is also associated with the competition for video content on social platforms. TechCrunch mentioned that TikTok currently supports users to directly record videos for up to 10 minutes in their applications, and Bluesky has been close to this standard for a long time.
On the other hand, X still has limited access to free user video uploads for long periods of time, but it has been made available to paid users for longer video uploads and has raised the file size to 16GB, while introducing new video editing tools to promote video consumption and original content distribution within the platform.
Against this background, Bluesky has expanded its video upload capability, with the apparent goal of making the platform more attractive and more creative and active users. According to Similarweb data, as of July, the number of Bluesky active users had dropped by more than 25 per cent each year and the platform was under pressure to slow down user growth.