On Thursday, Atorie announced the completion of $9.5 million in seed ship finance, which included a16z Spedrun, Night Capital and Jeremy Liew of Lightseed Ventures. The model of corporate action is to link the manufacturer of luxury goods directly with the consumer and to sell goods that are in the same factory and materials as high-end brands.
Keep an eye on the plant and the needs.
The founder, Redouane Ramdani, said that Atorie did not define her own commodity as a “simulation”. He stressed that the same materials were used in the product and from the same plant. The company believes that AI can help the factory to determine which products are more likely to be sold out before deciding whether to expand production.
For younger buyers.
Atorie tried to attract young consumers tired of fast fashion. Corporations are not targeting traditional luxury brands, but rather high value over retailer Quince. According to Ramdani, consumers now value “good and low-priced” goods more than simply pursuing brand premiums.
Funds will be invested in logistics and tools
According to Atorie, last year ' s revenue was about $5 million and this year ' s annualized income is expected to exceed $55 million. The company currently works with more than 40 factories, and additional funds will be used for logistics, additional AI tools and production support. The company also plans to launch its own series and help creators and Internet reds to get online.