Z GENERATION PREFERS ETF MORE OFTEN THAN OLDER GROUPS
On 15 August, Z-generation investors were gradually moving towards long-term asset allocation instruments such as ETF, which are less traded and less leveraged than the millennium, X and infant boom generation. Data show that ETF increased to 25 per cent of Z generation users ' stock transactions at the beginning of August. In July, the share of ETF in net Z-generation equity inflows reached 21.9 per cent, up from 18.5 per cent in June; the share of equity investment declined from 77 per cent to 74.2 per cent over the same period. The study analysed transactions such as direct, tokenized and traditional financial permanence contracts. The data show that the Z generation is less active than the other working age groups in all three types of assets. Of these, Z-generation traditional financial renewal contract accounts averaged 13 transactions per month, down from 17 for the millennium generation and 16.5 for the X generation. In direct equity accounts, 22 per cent of Z-generation users never sold their shares, up from 19 per cent of the X generation and 9 per cent of the baby boom generation. Among the accounts purchased but not sold by the Z generation, assets with the highest cumulative purchase value include Broadcom, Tesla and the United States high-equity ETF. The Z generation has shown a lower risk preference for leverage products. Data show that 88.2 per cent of the Z-generation traditional financial permanence contract accounts never traded leverage or reversed ETF, up from 84.5 per cent for the millennium generation and 85.9 per cent for the X generation. In addition, the market for monetized shares continued to expand. According to the data, the bStocks recently launched by coin-Anne have recently surpassed Kraken ' s xStocks, becoming the second largest monetized stock distribution platform worldwide. As of the latest data, OndoFinance was ranked first at the value of some $972 million in monetized equities, with xStocks and bStocks of about $611 million and $580 million, respectively。
