OpenAI Advertising Company is growing to $1 billion a year, accelerating IPO narrative

On 31 August, CNBC reported that OpenAI had announced that its advertising business was running at a $1 billion annual rate. It claims that advertising has become an important revenue engine, in addition to business services, consumer subscriptions and API charges, which has helped to support its valuation of approximately $852 billion and the forthcoming IPO. OpenAI has been testing advertising in ChatGPT in the United States since February, and ChatGPT Ads now cover more than 40 countries and open self-help placements in India, Europe and the Middle East and North Africa. Advertising will be shown to ChatGPT Go subscribers and to free users, covering about 1 billion of their week-long live users; OpenAI also emphasizes that advertising will be clearly marked, without prejudice to ChatGPT answers, and that advertisers will not be able to access users ' private conversations。