Coinbase CEO acknowledges the failure of the Base creator's token strategy and the official shift to trading, payment and AI intelligence Body

On 14 July, Chief Executive Officer Brian Armstrong of Coinbase acknowledged that Base ' s one-year-long lead-up of the author ' s content token line had failed and that the project had urgently adjusted its strategy in early 2026. Base had previously promoted a chain of tokens that bound the creators ' personal, social and social posts, during which he had once become the most active second tier of the new currency, but a large amount of it collapsed, ZORA had fallen 95 per cent at a higher point and many investors suffered losses. On social platforms, Armstrong stated that it was a corporate strategic miscalculation and should be reversed. In response to a question from the outside world that Base's bet on AI's smarts is only a new round of hot spots, he responded that Base's long-term route prioritizes transactions, payments, AI's smarts, and that current internal resources focus on the tradeboard. Along with the strategic shift, Base abandoned the social creator's currency narrative, shifted the focus to chain trading, stable currency payments and AI smart pay infrastructure, and promoted the self-study open source x 402 agreement and Coinbase for Agendas platform. The market will assess whether the current round of strategic adjustments can save the life of the Base chain through the upcoming second-quarter financial statements of Coinbase。