The projected market surge during the World Cup to 27 per cent of US sports investments

According to the Associated Press, based on public data from the first month of the tournament, H2 Gambling Capital estimated that the projected market activity during the World Cup was about 27 per cent of all legitimate sports in the United States, compared to 9 per cent at the beginning of this year. This comparison is not entirely accurate because the market and lottery companies do not calculate “volume of activity” in the same way as they do, and because sports lottery companies have not yet published their latest internal data, but it also shows how fast these trading platforms are taking market share。