AMAZON WARNING: THE MEMORY CRISIS WILL LEAD THE GAME HOST AND THE PC TO THE DEAD CLOUD GAME

ON 27 JULY, JEFF GARDIS, THE DIRECTOR OF THE AMAZON GAMES, RECENTLY WARNED THAT THE MEMORY CRISIS WOULD LEAD TO THE DEMISE OF THE GAME HOST AND THE PC. HE BELIEVED THAT, AS HARDWARE BECAME MORE EXPENSIVE AND CLOUD GAMES TECHNOLOGY CONTINUED TO IMPROVE, THERE WOULD BE LESS DEMAND FOR SPECIALIZED GAMES, AND THE MARKET FOR TRADITIONAL GAMES HARDWARE FACED A TURNING POINT, AND CLOUD GAMES WOULD BE THE ONLY WAY OUT OF TRADITIONAL GAMES. ACCORDING TO GARTIS, ONLY A SMALL NUMBER OF PLAYERS CURRENTLY HAVE A TRADITIONAL GAME HOST OR PC. BY CONTRAST, WITH OVER 1 BILLION SMARTPHONES SOLD ANNUALLY, CLOUD GAMES CAN BRING GAME EXPERIENCES DIRECTLY TO THESE DEVICES WITHOUT THE NEED TO PURCHASE EXPENSIVE ADDITIONAL HARDWARE. FROM A BUSINESS POINT OF VIEW, A CLOUD GAME CAN GENERATE A STABLE SUBSCRIPTION REVENUE FOR THE AMAZON, WHILE PREVENTING GAME MODIFICATION AND PIRACY. FOR THE AMAZON, A CLOUD GAME IS A MORE PROFITABLE BUSINESS MODEL THAN HARDWARE。