According to the news, Apple is using privacy protection as the core of the smart glasses strategy to distinguish it from competition

ON 27 JULY, ACCORDING TO MARKET NEWS, APPLE (AAPL.US) WAS PLACING PRIVACY PROTECTION AT THE HEART OF ITS SMART EYEGLASS STRATEGY TO DISTINGUISH IT FROM A COMPETITOR AND TO ADDRESS CONSUMER CONCERNS ABOUT WEARINGABLE DEVICES DRIVEN BY ARTIFICIAL INTELLIGENCE (AI) CAMERAS. APPLE HAD PREVIOUSLY DELAYED THE ROLL-OUT OF SMART GLASSES, IN PART BECAUSE THE COMPANY WANTED TO FURTHER IMPROVE PRODUCT DESIGN AND RELATED PRIVACY POLICIES. CURRENTLY, APPLE PLANS TO PRESENT THE PRODUCT FOR THE FIRST TIME AT THE GLOBAL DEVELOPER CONFERENCE IN JUNE NEXT YEAR AND IS EXPECTED TO BE AVAILABLE TO CONSUMERS AS EARLY AS 2027。