Base is adjusting the division of product. Chief Coinbase, Jesse Pollak, said he had returned the consumer-oriented Base App to Coinbase, where Cobie was in charge of the relevant trading product and would itself put the focus back on the Base chain itself.

Pollak admitted to misjudgement.

Pollak, in a public statement, recalled that in 2024 to 2025 he made two major bets: The first is that the developers drive the growth of users, and the second is that socialization on the chain becomes an entry point for expansion. He indicated that the former was still valid, but that the latter had proved to be wrong.

He mentioned, by name, that the overall cooling was evident in the direction of Farcaster, Zora, mini-applications and creators ' tokens. According to him, the plate “almost completely collapses” and leaves Base behind competitors on the tracks of perpetual contracts, forecast markets, monetization and payments.

Base to Financial Applications

Pollak also publicly apologizes for the “content currency” route, stating that he was wrong at the time. This statement echoes the statement made earlier this week by Coinbase CEO Brian Armstrong, who also admitted that Base “wronged” in the direction of the content currency.

After abandoning the social backbone of the chain, Pollak now wants to move Base to the global financial block chain. He suggested that future growth would come more from encrypted transactions, stable currency payments, renewal of contracts, forecasting of markets and asset monetization.

  • Trading products
  • Pay the scene
  • Chained Smart

The prioritization of the Base in 2026 also implies a shift in its competitive focus from content and social applications to more direct financial chain demand.

Cobie took over the product.

According to the article, Cobie will be responsible for the trade products in the Coinbase system, including the Coinbase main application, Pro and Base App. Cobie had previously joined the company because of the acquisition of Echo by Coinbase, the chain-based financing platform.

However, the competition for this post is not easy. Among the opponents mentioned are the Centralized Exchanges such as Kraken, the use of memes such as Pump Fun and Fomo, the expansion of Robinhod on the chain, and the extension of Kalshi to the sustainable contract.

From this adjustment, Coinbase is reassigning responsibilities for application and the public chain. Pollak no longer focuses on consumer applications, but goes back to the Base chain itself; Cobie takes over the product line closer to the trade transformation.