Bezos promoted the redesign of Prime Video to focus on artificial intelligence

On 23 July, according to four sources, Jeff Bezos, founder and Chief Executive Officer of the Amazon (AMZN.O), urged the head of Prime Vidio, Mike Hopkins, to undertake a thorough reform of the flow of media service Prime Video, placing artificial intelligence at the centre. The project, internally known as the “lighthouse”, will demonstrate the artificial intelligence capabilities of the Amazon to more than 200 million consumers using Prime Vidio. According to the source, the Lighthouse project is considered to be one of the key Amazon initiatives to upgrade its position in the area of artificial intelligence. In addition, other artificial intelligence projects, such as the multi-year upgrade of Alexa's voice assistant to provide a more natural dialogue response, have had mixed results and are still in a deficit position. Kim Xian