After two years of regulatory pressure and business contraction, Binance.US is re-energizing the United States market. Corporate management stated that the goal of the Platform was to restore the United States market share of encrypted transactions to about 20 per cent, relying mainly on lower transaction rates, replenishment of liquidity and expansion of product lines to drive the recovery of transactions.

In an interview with external media, Stephen Gregory, Chief Executive Officer Binance.US, stated that the platform had moved from its previous “sleeping period” to a period of re-growth, with the current focus on retrieving clients, restoring transactional activity and improving order book depth. He stated that Binance.US was an independent business that operated exclusively for the United States market, with a separate governance structure, but shared brand names and ultimate beneficial owners with Binance.com.

Lower spot transaction rate from April

As part of the return plan, Binance.US uses low rates as a core competitive tool. In April this year, the platform launched a zero per cent stand-up fee on more than 250 spot transactions, the single rate for food fell to 0.02 per cent or lower, and the single rate for part of the trade was further reduced to 0.01 per cent.

The company believes that lower rates can help attract a return of retail traders, as well as improve the quality of offers and order book liquidity. Gregory stated that the Platform had also made direct contact with large clients to understand what they needed to return to the exchange.

  • New rates applied to more than 250 spot transactions
  • Part of the transaction dropped to 0.01 per cent.
  • The goal is to improve price and market depth

Derivatives and forecast markets are still being planned

In addition to the spot operations, Binance.US is assessing a wider product layout. Gregory indicated that the Platform might in the future apply for derivatives, renewable futures and forecast market-related licences to introduce more digital asset products under the United States regulatory framework.

These products are not currently online and their availability remains dependent on regulatory approval. At this stage, the main products of Binance.US continue to include spot transactions, asset exchange, off-site transactions and pledge services. Owing to the different stages of approval by the cantons, some services still have geographical limitations.

Gregory also mentioned the need for the Platform to look for new sources of revenue in the context of the continuing downward trend in transaction rates and that hosting operations could be one of the next revenue directions.

Regulatory environment changes lead to reconstruction windows

Binance.US lost some of its banking services support in 2023, with a clear impact on operations. By February 2025, the Platform had restored United States dollar-filling and cash withdrawal services to most of the supporting states. Subsequently, in May 2025, the United States Securities and Exchange Commission withdrew civil proceedings against Binance, Binance.US and Zhao Chang Peng.

Management changes also occur at this stage. Stephen Gregory took over as CEO on 9 March 2026 and former Norman Reed as Adviser. According to the company, this means that the platform has moved from a stable operating phase to a new growth phase.

However, Binance.US still needs to repair market depth and user trust. Its official support page shows that some states in the United States still do not have full service or only support encryption-related features. The platform ' s ability to achieve the 20 per cent market share target continues to depend on low-rate strategies, the progress of licence plates and the ability of new products to actually drive up trade.