The Asian tourism platform Klook is looking at the United States as the focus of the next phase of expansion. Corporate management stated that the interest of United States tourists in destinations in Asia and the Pacific was increasing and that the market had become an important source of growth for the platform. Meanwhile, Klook is still moving forward with the New York listing plan and is preparing to launch two AI tools in the third quarter of this year.
Increase in the share of United States users
Klook currently accounts for about 80 per cent of users from the Asia-Pacific region, but the scale of transactions from markets outside Asia continues to grow. According to the company, over the past three years, non-Asian users have generated an increase of 13.4 per cent in total Platform transactions. Among them, the United States market was particularly strong, with strong demand for users from the west coast to travel to Asia.
Klook was the first to come from Asian Free Trade demand, launched the first mobile application in 2015 and joined the unicorn in 2018. The company hopes to further translate the accumulated local supply capacity in Asia and the Pacific into an advantage for European and American tourists.
The New York listing plan is still to be updated.
Klook submitted the listing to the United States Securities and Exchange Commission last November, planning to raise $300 million to $500 million at the New York Stock Exchange. A month later, the company postponed its listing from the original plan to early 2026, on the grounds that the new share listings for the same industry were weak.
To date, Kook has not published a new listing schedule. According to documents disclosed last November, Klook received $407.4 million in the first nine months of 2025, a net loss of $141.5 million. Companies still share less than 1 per cent of the global tourism experience market, and competitors include Victor, GetYourGuide and Booking.com.
Young tourists are still the core.
The management of the company indicated that the millennium and Z generation were still a focus group of users. This group prefers more price-friendly daytime activities and grouping products than high-cost private customization projects.
Klook research shows that social media has become an important entry point for young travellers to plan their journey. About 60 per cent of tourists find relatively cold destinations through social platforms, and the impact of visual platforms such as TikTok and Instagram is more evident in the millennium and Z generations.
Plan 3rd quarter online AI tool
At the technical level, Klook is developing an AI shopping assistant for consumers and an AI collaboration tool for service providers. Both products are scheduled to go online in the third quarter of this year.
The tourism reservation industry has been under constant pressure from AI agents to bypass the platform for almost a year, and users can theoretically rely directly on AI for booking, scheduling and screening evaluations. For its part, Klook management is of the view that AI is more likely to enhance the efficiency of the platform and to strengthen the tourism experience business itself rather than to replace such services.