Apple Up to Apple TV and Apple One Subscribe Price Services Extension Strategy

On 29 August, CNBC reported that Apple (AAPL.O) had recently increased the prices of Apple TV-flow media services on the United States market and Apple One tied to subscription packages. Of this amount, the monthly fee for Apple TV was increased from $12.99 to $14.99 and the annual fee was increased from $99 to $119; and the monthly fee was increased from $19.95 to $21.95 for Apple One, which covers various services such as Apple TV, iClaud and Apple Music. In retrospect, Apple TV was only $4.99 per month when it was introduced in 2019 and, as a result of this adjustment, its pricing is approaching the level of major competitors. This is the second time that apples have recently adjusted the price of subscription services. In July this year, Apple increased the monthly fee for Apple Music by $1 on the grounds that the authorized costs had increased。